outside the everyday

As the co-op opens stores in new markets, they want to make a memorable first impression that quickly communicates exactly who they are and what they stand for. To do that, they’ll showcase the moments that they live for: getting outside together and doing things we love. The goal: to inform their new neighbors that REI Co-op is their home for outdoor gear, classes and experiences. And, of course, a whole lot of camaraderie and fun.