Streetcar—the pay-as-you-go car—was UK's largest car club with over 1,500 vehicles. A brand recognized as the little blue car, this friendly, playful, simple, no-nonsense mascot was what encompassed Streetcar. Members could book by the hour, day or week from a variety of VWs and BMWs via online or mobile device. With the swipe of their Streetcard or iPhone App members could unlock and drive. Simple as that.
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We designed and developed our iPhone app in-house, and was featured as a ‘Hot app’ on iTunes UK upon release. Members had club access at their fingertips: they could locate and book their closest available vehicle, update/extend/cancel a reservation, review account details and catch up on the latest news & club offers. Simply swipe the screen to unlock the vehicle. No membership card needed!
