The village
REI’s first ever mobile experience, this suped up trailer was driven to member events, STP and various activations across the US into areas were brand awareness was low. Sometimes accompanied by the its smaller companion trailer for bike repairs.
materials
Eclectic mix of old and new gear, artifacts, imagery and catalog art brought the brand story to life as you wandered through the interior of the trailer.
Activations
Print your Instagram photos tagged with #REIVillage & peel ‘n stick them to a postcard to share, build your own cool shades, leave a message about your outdoor experience in a hand-stamped journals, toast a local pint, hydrate with branded Klean Kanteens, pin your love of the outdoors or hang around in our hammock garden.
