rei village
REI’s first ever mobile experience, this suped up trailer was driven to member events, STP (Seattle to Portland Bike Ride) and various activations across the US to increase brand awareness. Customer engagement included: an Instagram photo booth where you could create your own postcards, build your own sunglasses, tag & share your favorite national park, bike repairs, hammock hangout area, Klean Kanteen water station or sample some local brew in branded pint cups.
