collection of art & stories
The next chapter of ‘Force of Nature’ came in the form of a 48-page collection of art & stories celebrating fearless women.
This was a special not only in content but also in pushing the capabilities of our press. We printed 4-color + spot fluorescent orange on newsprint. The design and paper stock have inspired other co-op publications.
Inside the publication was an oversize poster featuring artwork by the talented artist, illustrator and author Lisa Congdon.
make your mark
On the reverse was the chance to have your words printed on one of the coveted corners of the next ‘Force of Nature’ bandana.
Simply snap a pic and share it on Facebook, Instagram or Twitter with the tags #ForceOfNature and #REIContest.
social
We teased the release of the publication via Facebook and Instagram stories.
This publication dropped at select REI Co-op stores, REI Outessa events
and mailed to our co-op members.
creative partners
Design / Samantha Hodgson
Copy / Corina Carrizales